If you haven’t taken advantage of Facebook ads for your church or ministry, now’s the time to start.
For a quick tutorial, here are three articles we’ve posted:
- Facebook Advertising is cheap AND easy!
- It’s Not Too Late for Facebook!
- Facebook Easter Ad Follow-up
New Targeting
While running ads for our new campus launch, I discovered new targeting options that weren’t available the last time I set up an ad.
1. Connections
Connection targets aren’t brand new, but there are several new options.
One win for me is the ability to target friends of users who are connected to our main Facebook Page or any of our campus Pages. This target alone produces an estimated reach of 500,000 folks.
You can use this section to target people connected to any page, event or group that you are an administrator of.
2. Advanced Targeting - Birthdays
There is one new option under Advanced Targeting. You now have the ability to run ongoing ads that only target folks on their birthday.
I haven’t used it yet, but I want to. My brain is churning through some ideas such as…
- Partner with local restaurants to offer coupon downloads. Get 12 restaurants to sponsor one month each, and the ad brings folks to a page on your church’s website.
- Ad that only targets folks who are fans of your Facebook Page - Brings them to a page with a birthday wish from the pastor. Make sure you change this yearly.
What about you?
Are you advertising on Facebook? Has it been successful? What type of Facebook ad targets work best for you?
[...] Facebook Ads Just Got More Specific [...]