
It took several years of talking about it, but Eric and Cleve finally launched MediaSalt in March of 2009.
Originally crossing paths at Lifeway Christian Resources in Nashville, TN, they’ve since built a successfull “braintrust” that collaborates on creative solutions for churches, ministries, and other organizations.
Beginning in Summer of 2010, four new faces joined MediaSalt as regular contributors. Each have unique perspectives that will greatly benefit the readership.
Eric Murrell @ericmurrell
Eric has been creating websites since he first discovered HTML on his Geocities site in 1996. After working for a large publishing company and a well-known design firm, he is now on staff at Long Hollow Baptist Church where he serves as the Interactive Communications Manager.
When he’s not writing code or fuming about page rendering in Internet Explorer, Eric can be found reading, camping and watching The Discovery Channel. He and his (beautiful) wife Lauren live just North of Nashville with their daughter, Jovie.
Cleve Persinger @persinger

Cleve is the Executive Director of Web and Community Engagement at The Chapel where he’s tasked with helping folks “Rediscover God” by creating compelling experiences within the context of web, community events, print, word-of-mouth, and advertising.
Prior to his current role, Cleve served as web designer for LifeWay Christian Resources where he supported numerous web initiatives including the LifeWay Worship Project.
Off the clock, Cleve has a passion for church planting, traveling, Dallas Cowboys football, and BBQ. Cleve and his incredible wife, Katie, reside in the northwest suburbs of Chicago with their children, Cy and Charlotte.
Regular Contributors
Matt Adams is the Creative director for Factor 1 Studios — Dedicated to helping churches and small businesses create awesome websites, brands and marketing strategies. In fact, 80% of sites they’ve launched are for churches and non-profits. He’s an avid cyclist, runner, and apple Geek. Matt and his wife Stephanie live in Maricopa, AZ with their twin toddler boys, Noah and Ezra.
Brad Huss works for The Billy Graham Evangelistic Association serving as Computer Graphics Specialist/ Photographer. He also owns and operates BigHype Media LLC, a full service domain hosting company. Brad enjoys engaging with churches and consulting their website needs. Brad lives outside of Charlotte, NC with his wife Jada and two sons.
Nick Shoemaker is a blogger, speaker and activist that is passionate about connecting people to each other and the God that loves them deeply. He enjoys all things Wordpress. Nick considers himself a student of social media and has a greater-than-average appreciation for Gnomes. He lives with his wife Amie, son Jaxon, and their dog Hudson in Boise, ID.
David Tonen is the Marketing Navigator at MinistryStory.com where he leverages his 20 years of corporate marketing experience to help pastors, ministry leaders, and churches to communicate with greater effectiveness and excellence. David lives in Halifax, Nova Scotia, Canada, and serves on the leadership team at LifeBridge Community Church.