With urgent announcements, it’s always a good idea to have a plan in place to get information out there. Some circumstances this weekend gave our staff a unique opportunity to give our communications strategy a test run.
This year’s student camps for Middle School and High School took place over the last week and a half (we’re hearing awesome stories of life change at both camps!). As Middle School Camp wrapped up, our staff received reports of a bug going around among those returning from camp and some of the families at home.
As the weekend progressed, we heard more reports of the bug and decided that Sunday services would need to be canceled as a precautionary measure to prevent more folks from getting sick. This gave us the unique challenge of notifying the 5500+ folks that attend a Long Hollow campus on a given Sunday morning (parents had already been contacted days earlier to make them aware that a bug was going around).
Thankfully, the nature of social media can make it much easier to spread this sort of announcement these days. Here’s the strategy we put into practice.